About
About
The Briscoes network connects brands with shoppers in a home & family-focused mindset. If you're looking to reach consumers browsing appliances, home heating or other home related products, Briscoes’ in-store digital screens provide a powerful, contextually relevant advertising solution.
The Briscoes network connects brands with shoppers in a home & family-focused mindset. If you're looking to reach consumers browsing appliances, home heating or other home related products, Briscoes’ in-store digital screens provide a powerful, contextually relevant advertising solution.
The Audience
Briscoes shoppers are conscientious, value-seeking consumers who prioritize quality and affordability. Over half of them are aged 35–64, making them prime decision-makers for household purchases. They actively seek out discounts, engage with loyalty programs, and look for environmentally friendly
These consumers are socially and environmentally conscious, willing to pay more for Fair Trade, Free Range, or NZ-made products. Non-endemic advertisers in categories like insurance, personal finance, and sustainable goods can leverage this audience’s purchasing power and ethical buying habits.
The Audience
Briscoes shoppers are conscientious, value-seeking consumers who prioritize quality and affordability. Over half of them are aged 35–64, making them prime decision-makers for household purchases. They actively seek out discounts, engage with loyalty programs, and look for environmentally friendly
These consumers are socially and environmentally conscious, willing to pay more for Fair Trade, Free Range, or NZ-made products. Non-endemic advertisers in categories like insurance, personal finance, and sustainable goods can leverage this audience’s purchasing power and ethical buying habits.
Find Out More
Take advantage of one of New Zealand’s most trusted homeware retail environments. Whether you’re a home and lifestyle brand looking to reach active shoppers or a non-endemic advertiser seeking high-intent consumers, the Briscoes DOOH network delivers.
Get in touch today to explore campaign opportunities and unlock the power of in-store digital advertising in Briscoes Homeware stores.
Find Out More
Take advantage of one of New Zealand’s most trusted homeware retail environments. Whether you’re a home and lifestyle brand looking to reach active shoppers or a non-endemic advertiser seeking high-intent consumers, the Briscoes DOOH network delivers.
Get in touch today to explore campaign opportunities and unlock the power of in-store digital advertising in Briscoes Homeware stores.
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